The Two-Year Mark...

It’s been almost two years since I jumped into the world of agency PR and joined the team at Snapp Conner and I’m happy to say that it’s been a great experience.

Making the transition from broadcasting to PR wasn’t too difficult since I was really just moving to the other side of the fence. Rather than receiving story ideas and pitches, I’m now the guy doing the sending and pitching and so on. However, it hasn’t always been easy.

Here are a few discoveries and thoughts I’ve had along the way, some may be obvious others may not be.

• Being pitched a story and trying to pitch a story are two very different things

• Just because you think your product/service/story is great doesn’t mean everyone else will

• It’s not enough to know everything about your client, you need to know about their competitors too

• Leaving a voicemail really doesn’t mean much

• There are several ways to write the same thing

I’m sure there are other things I’ve noticed and learned along the way, but these were the first to come to mind as I wrote this. It’s nice to be at a job where after 2 years you still feel like you are learning new things.