News

Public Relations Professional Cheryl Snapp Conner To Speak About Using PR To Stand Out In A Crowd

- Conner to share PR advice with the Utah Valley Chamber of Commerce Women’s Business Networking Group -

SALT LAKE CITY—August 10, 2010— In today’s economic environment, businesses are constantly searching for ways to get noticed, stand out and differentiate themselves in their industries and among competitors. Companies are quickly realizing that engaging in strategic public relations will provide them with the advantages they seek.

On Thursday, August 12, 2010, Cheryl Snapp Conner will talk to the Utah Valley’s Chamber of Commerce Women’s Business Networking Group about the value and benefits of PR. The luncheon will be held at the Tahitian Noni Gardens at 333 West River Park Drive in Provo, Utah from 11:30 a.m. - 1:00 p.m. MST.

Conner will speak on the benefits a strategic public relations program can provide a business. Included in Conner’s comments will be tips and advice on a number of PR topics, including:

  • Recognizing when a business should engage in public relations
  • Best PR practices
  • Incorporating social media into public relations
  • How to find the right PR firm

Conner founded Snapp Conner PR in April of 2007 and has grown the agency into the premier public relations agency in Utah and the Intermountain West. The agency specializes in technology PR and currently represents more than 25 businesses throughout Utah and the United States. Conner was recently named to V-Spring’s V100 as one of the top entrepreneurs in Utah for the second straight year and under her direction the agency has won a number of industry and business awards.

“Cheryl came very highly recommended as someone who could provide insight and educate us on the value and benefits of public relations,” said Elizabeth A. Michalek, Director of Client Services with Paragon Wealth Management. “The members of our Chamber are always looking to learn and find new ways to increase market share and success and I’m confident that this discussion on PR will enlighten and provide new strategies to accomplish these goals.”

For more information about Snapp Conner PR visit www.snappconner.com. Snapp Conner PR’s physical address is 1258 West 10400 South, Suite 301, South Jordan, Utah 84095.

Additional Resources:

Snapp Conner PR Names A. Cory Maloy Partner

-Maloy instrumental in agency’s growth; agency will continue to rely on his strategy and business development expertise-

SALT LAKE CITY, May 11, 2010 – Snapp Conner PR (http://snappconner.com/) today announced that A. Cory Maloy has been named partner. Maloy joins partners Cheryl Snapp Conner, Jeremy Kartchner and Clayton Blackham in moving Snapp Conner to its next level as the agency continues to define the role of strategic public relations for companies in the Intermountain West and throughout the U.S.

“This announcement is significant as it marks another milestone in our growth as Utah’s most progressive PR agency,” said Cheryl Snapp Conner, founder and managing partner of Snapp Conner PR. “We are defining the level of excellence that is available to companies needing PR professionals, resources, reach and advanced strategic PR counsel right here in Utah.”

As the agency’s fourth partner, Maloy will continue his focus on advanced business strategy for current clients and on driving the agency’s growth.

While the majority of Snapp Conner clients are headquartered in Utah and the surrounding region, Maloy’s background with leading brand name agencies on both the East and West coasts allows him to provide particularly strong insight and value to companies who are looking for strong national and global programs, but who would like to maintain their strategic agency partnerships within the State of Utah.

“It has been our pleasure to work with Cory and the team at Snapp Conner PR for quite some time now,” said Lex Watterson, president of MountainWest Capital Network. “I regularly run into people who tell me what a big role Snapp Conner PR plays in their success. Cory and the entire staff at Snapp Conner make up the most professional group of PR experts you can find anywhere in this region. We congratulate Cory and Snapp Conner PR on this great high point.”

Maloy brings more than 20 years of PR experience to Snapp Conner PR. He has provided PR strategy leadership and business development to Snapp Conner since October 2008 and has led national and global programs such as InterbankFX’ successful expansion in 2009 to Korea.

Before joining Snapp Conner PR, Maloy served as Senior Director of Public Relations/Corporate Communications for MediConnect Global. Prior to MediConnect, Maloy served for two years as Senior VP of PR for Adams & Knight in Avon, CT and for five years as vice president at Wilson McHenry Company in San Francisco. He has served in both agency and corporate communications positions throughout his career representing small to large companies such as Iomega Corporation, Plantronics, Maxtor, Dayna Communications, Cobalt Networks (Sun), silex technology, Travelers, Nelson Laboratories, Fishbowl and others.

For more information about Snapp Conner PR, its clients and its PR services visit www.snappconner.com. Snapp Conner PR’s physical address is 1258 West 10400 South, Suite 301, South Jordan, Utah 84095.

Additional Resources:
Facebook: Snapp Conner PR
Twitter: http://twitter.com/SnappConnerPR
LinkedIn: snappconner

About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness, and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results. For more information about Snapp Conner PR, please visit the Web site at www.snappconner.com.

Good Things Come in Threes for Snapp Conner PR

-Agency celebrates third anniversary with three partners being named to the vSpring Capital Top 100 Venture Entrepreneurs-

SALT LAKE CITY, April 28, 2010 – Kicking off its third year in business, Snapp Conner PR shows that good things really do come in threes.

Since opening its doors in 2007, Snapp Conner PR has achieved the following milestones:

  •  Named one of The Utah Valley Entrepreneur Forum’s Top 25 Under Five three times
  • Acquisition of its own office space to accommodate growth and better serve its customers
  • Continued and sustained growth, in both client roster and staff throughout the recession

“We’re grateful for the success we’ve experienced in our first three years and recognize that none of this would be possible if it weren’t for our clients and their understanding of the value a strategic public relations plan can play in their success,” said Cheryl Snapp Conner, founder and managing partner of Snapp Conner PR. “The last couple of years have been particularly hard on businesses and those that can differentiate themselves through reliable third party endorsements from trusted media sources have been more able to weather the economic storm and even prosper.”

When Snapp Conner PR began its operations three years ago, the agency had five clients, one of which was the Utah Technology Council (UTC).

“We’ve worked with Snapp Conner since its inception three years ago and have benefitted greatly from their strategic counsel,” said Richard R. Nelson, President and CEO of the Utah Technology Council. “The Snapp Conner PR team has always been incredibly supportive and instrumental in our efforts to promote Utah’s high tech and life science companies, and they are a driving force in our ability to foster growth, develop a quality workforce and increase funding opportunities for these sectors in Utah.”

Snapp Conner PR currently represents more than 30 companies, consisting of a mixture of local Utah clients and nationally based companies.

"In addition to providing insight and direction on Viewfinity's technology and product vision, our strategy partnership with SageCreek Partners resulted in an the introduction to Snapp Conner PR, a top-notch public relations firm,” said Gil Rapaport, president of Viewfinity, Inc. “Because of Snapp Conner’s well-established reputation with the journalists and analysts who cover systems management, Viewfinity’s debut into the market was especially well-received and highly impactful."

In addition to celebrating its third year in business, the agency’s three partners Cheryl Snapp Conner, Jeremy Kartchner and Clayton Blackham were named to the vSpring Capital Top 100 Venture Entrepreneurs (v100) for the second year in a row.

The v100 was created in 2004 as a way to recognize Utah’s outstanding entrepreneurs and to support and promote collaborative partnering and mentoring among top entrepreneurs in the region. It was designed to help entrepreneurs and vSpring Capital locate and cultivate relationships among top CEO and CTO talent in the region. Members of the v100 are chosen through a community-nominated and peer-selected process.

“We’re honored to be recognized again as VSpring 100 winners as this is a direct result of voting and input from peers and clients,” said Blackham. “Moving forward we look forward to continuing our growth and in helping our clients achieve their goals through strategic public relations campaigns that create awareness about our clients and differentiate them from their competitors.”

Public Relations Leader Cheryl Snapp Conner to Discuss Crisis Communication in Today's Social Media Age

-International Association of Business Communicators (IABC) hosts Snapp Conner PR Managing Partner during professional development luncheon -

SALT LAKE CITY—April 14, 2010— In today’s business environment crisis communication management is an element that can not be taken lightly. With the ever-growing popularity of social media sites like Facebook, YouTube, and Twitter, the business world gets all kinds of new publicity, some more dangerous than others.

Cheryl Snapp Conner, founder and managing partner of Snapp Conner PR, will present “Crisis Communication in the Age of Social Media” during the IABC’s professional development luncheon on Thursday, April 15, 2010. Networking for the luncheon begins at 11:30 am MST and the presentation runs from 12-1 at Biaggi’s restaurant in Salt Lake City. For further details or to register visit http://utah.iabc.com.

“This luncheon with Cheryl Snapp Conner will be a great event for Utah business leaders,” stated Laraine King, President, Utah Chapter IABC. “She brings unparalleled public relations knowledge to our audience about what companies can really do when a crisis arises. She will bring real-life antidotes and tips that I guarantee will help business leaders. This is an event you can’t afford to miss.”

Snapp Conner’s presentation will teach:

  • What to do in advance to prevent crisis public relations in the first place
  • How to be prepared to act quickly and effectively in the case of situations you cannot prevent
  • What elements are especially critical to be aware of in the age of blogs, Twitter, and other social media vehicles
  • What Utah companies are standing out as the best and the worst examples of handling crisis communications

 

For more information about Snapp Conner PR visit www.snappconner.com. Snapp Conner PR’s physical address is 1258 West 10400 South, Suite 301, South Jordan, Utah 84095.

Additional Resources:

About Snapp Conner PR

Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness, and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results. For more information about Snapp Conner PR, please visit the Web site at www.snappconner.com.